Digital poster

Digital poster

Digital poster produced for the FAIR change campaign by NHS Blood and Transplant. The poster shows a portion of a rainbow flag, against a blue background (presumably the sky) with a red drop shaped logo on top.

Inscription

NHS / Blood and Transplant
Now more / people than / ever can / save lives / [blood donation logo] Save a life / Give blood
Blood donation rules / have now changed / For more information please visit: blood.co.uk/fair or scan the QR code / [QR code plus company logos]

Production date

2021

Production place

UK

Production organisations

NHS Blood and Transplant

Labels

This poster forms part of a collection issued in 2021 and 2022 which emphasise the changes made by the FAIR (For the Assessment of Individualised Risk) steering group in collaboration with NHS Blood and Transplant (NHSBT) and Public Health England. The purpose of these changes within blood donor recruitment was to replace broad generalisations, and in some cases stereotypes, with a more individual-centric assessment of donor risk. Questions previously directed towards gay and bisexual men have now been altered to apply to all potential donors, asking whether they have had sex with new partners or multiple partners in the past three months (regardless of sexuality). However, more work needs to be done to engage these communities in donating, as many feel a lack of trust towards medical spaces due to previous treatment or experiences.

Sarah Chadwick, PhD Researcher